Have a Great Financial Year Every 30 Days!

Most people like to talk.  A lot of people like to talk about themselves.  In the business of building relationships, you won’t get very far if all you’re doing is talking. 

Newbies anywhere always like to spread the word of what they just learned, whether they know they’re doing it or not.  About ten years ago, I was a trainer for a customer care call center that took inbound calls.  While monitoring new representatives on their calls, I noticed that they were too busy talking instead of asking questions to find the solution to the customer’s issue.  In turn, the customer would become frustrated because he or she wasn’t getting the answer they called for.  That ever happen to you? You talk to someone and every time you asked them a question, they would give you a bunch of information that really has nothing to do with what you just asked? They might be new looking to explode all this new information on someone.  You just happen to be that lucky someone.  Unlike seasoned representatives that just gave the information the caller was asking for. 

Too much information at one time can blow the deal for you.

In relationship marketing, the best thing that you can do is to just stop talking and listen.  You will build better relationships for your business that way.  Ask them questions.  Let them talk about themselves.  Answer their questions with concise answers, nothing elaborate.  Do not take center stage, this is about them.  By doing so, not only do you make them feel important, but you will get information you need to decide whether this person is someone who would benefit from your business or not.  Keep it simple and always remember that more is less.  They will leave your conversation feeling good that they had control – because the person who talks more has the control right? They will leave thinking how great you are for being such a great listener.  These days, it’s an “all about me”  mindset, so use that to your advantage and “you” and “your’s” will be able to build the relationships one time and build your business BIG.