Three Famous Words

So Nike’s got these three famous words: Just Do It.  Ever hear ‘em?

People get caught up in the dream of when their business flourishes, or with making the perfect plan and strategy that they lose momentum for the simple act of doing.  Don’t get lost in the party planning, let’s get straight to the party! If you’ve found the perfect company and connected with the right people, then work the proven system as it’s taught to you.

Don’t have a 30-day deadline to see results, what business do you know will give you awesome results in 30 days? People can’t even be on a healthy diet plan for 30 days and get awesome results.  Be realistic with your deadline, plug in hours that you can, ask for help when you need it,  don’t kick yourself – there are enough people doing that for you, and head for that goal.  Stop dreaming about it.  Stop talking about what you should do.  Just do it.

2010
02/09
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Stop Talking

Most people like to talk.  A lot of people like to talk about themselves.  In the business of building relationships, you won’t get very far if all you’re doing is talking. 

Newbies anywhere always like to spread the word of what they just learned, whether they know they’re doing it or not.  About ten years ago, I was a trainer for a customer care call center that took inbound calls.  While monitoring new representatives on their calls, I noticed that they were too busy talking instead of asking questions to find the solution to the customer’s issue.  In turn, the customer would become frustrated because he or she wasn’t getting the answer they called for.  That ever happen to you? You talk to someone and every time you asked them a question, they would give you a bunch of information that really has nothing to do with what you just asked? They might be new looking to explode all this new information on someone.  You just happen to be that lucky someone.  Unlike seasoned representatives that just gave the information the caller was asking for. 

Too much information at one time can blow the deal for you.

In relationship marketing, the best thing that you can do is to just stop talking and listen.  You will build better relationships for your business that way.  Ask them questions.  Let them talk about themselves.  Answer their questions with concise answers, nothing elaborate.  Do not take center stage, this is about them.  By doing so, not only do you make them feel important, but you will get information you need to decide whether this person is someone who would benefit from your business or not.  Keep it simple and always remember that more is less.  They will leave your conversation feeling good that they had control – because the person who talks more has the control right? They will leave thinking how great you are for being such a great listener.  These days, it’s an “all about me”  mindset, so use that to your advantage and “you” and “your’s” will be able to build the relationships one time and build your business BIG.

2010
02/08
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Business is Booming!

2010
02/01
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Sea of Personalities

Everyone knows that each person is different.  My husband and I have plenty of similar likes and dislikes, but our personalities are so different and we’ve had to recognize that the way we approach each other needs to be in the language that we understand otherwise the conversation would go no where.  My hubs adores me, but if I talked to him in wifey-speak all the time, I would get a blank response from him each time.   If we want to get a response from people, we would need to communicate to them in a way that they understand.  Understanding how people think can be very helpful in how you approach them.  When it comes to marketing, recognizing the personality in front of you can result in your favor.  We are not in sales and treat everyone the same.  If all we did was sell, we would not grow.

There is a sea of personalities out there and this is how we’ll break them down:

Dolphin (Amiable):

·             Attitude: Personal, open, honest and sincere.

·             Use of Time: Undisciplined and deliberate.

·             Requirements: Evidence you are trustworthy, friendly and non-threatening.

·             Weakness: Show personal attention and interest.

·             How to present: WHY your opportunity is best.

·             Problem Solving: Support their feelings, interest and relationship.

·             Facilitate Decision: Provide guarantees and assurances; opinions rather than options.

 

Whale (Artistic):

·             Attitude: Unreserved, open friendly and enthusiastic.

·             Use of Time: Undisciplined but fast paced.

·             Requirements: Who you are, what you think and who you know.

·             Weakness: Give recognition and approval.

·             How to present: WHO has joined your opportunity?

·             Problem Solving: Support their ideas, intuitions and relationship.

·             Facilitate Decision: Provide testimony and incentives.

 

Urchin (Analytical):

·             Attitude: Businesslike; activity oriented

·             Use of time: Dispelling and deliberate, but thorough and accurate.

·             Requirements: Evidence of your experience in analyzing and solving problems.

·             Weakness: Documented evidence that what you say is true and you are prepared.

·             How to Present: HOW your opportunity can solve the problem.

·             Problem Solving: Documentation and Data must support their ideas and conclusions.

 

Shark (Aggressive):  

·             Attitude: Businesslike and power oriented.

·             Use of Time: Discipline and fast paced.

·             Requirements: Your qualifications, records and value.

·             Weakness: Documented evidence stressing results.

·             How to present: WHAT your opportunity can do.

·             Problem Solving: Support their ideas and conclusions.

·             Facilitate Decision: Provide options, probabilities and challenge.

2010
01/29
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MLM is a SCAM!

Direct selling, network marketing, word of mouth marketing, multi-level marketing or MLM, work at home businesses all get the same bad label - SCAM.  “Beware” or “Do your homework” is what people tell prospects of “these” types of companies.  The people who say these things are the people who are simply uninformed and have only heard of someone who’s business failed for them or someone they know.  Two things can happen to businesses – they fail or they flourish and that is based on the choices that the business owner makes.

Just today, Yahoo! Finance came out with an article Recessionomics 101: How to Make Extra Money.  No where in that article does it talk about becoming a direct seller.  Everywhere in that article mentioned traditional ways of starting a business, a business that can turn into a full-time money earner which also entails spending more of your time.  Other than point #2 of the article where they mention renting out a space, the options they give you to make extra money are all great, but you need to spend more of your time to make that extra money.

Becoming a direct seller or representative of a multi-level marketing company is the wave of today’s economy.  These companies have a proven system, they haven’t disappeared, and people typically do not need experience or a lot of upfront costs like a lot of traditional businesses.  If you are approached with an opportunity with any MLM think about these points:

  • Does this make sense?
  • Would I do this as a customer without changing my lifestyle?
  • Do I believe in this product/service?
  • Will I be left in the dark after I start or will I have training and support?

Take away who is endorsing the company.  Take away the personal relationship you have with the person who is showing you this opportunity.  Think of your place in today’s economy and if you would benefit from this? Would your family? What is holding you back?

Direct Selling News just came out with a snapshot of 68 direct selling companies with annual global wholesale revenue of $100 million or more.  That’s a lot of money.  Would you benefit from even just a slither of that pie? Ladies and gentlemen, with no further adieu – The $100 Million Club.

2010
01/27
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Where Are You Going?

When I was pregnant with my last child, I finally crunched the numbers and saw that my income would basically pay for childcare.  It was at that point that I decided to quit my job and open my own daycare based out of my house.  I did the research and pulled comps in my area to see how I could meet or beat their services.  When hubs and I told family and friends we heard different things like, “Don’t you need to be licensed?”, “You’ve never even worked in childcare,” and “that’s a tough market, I know people who have tried to do it for years and can’t get clients in the door”.  I know they were just concerned and thought they were helping, but that didn’t really give me the emotional support that I needed. That’s a whole other subject that we’ll talk about later though.

So, there was some skepticism in the beginning, and now two years later, I can proudly say that the daycare business has been fruitful..or childful.  Before I even opened, all positions were filled and anytime a family left, there was another waiting to start.

A year after I opened the daycare business, I really got into photography and, some of you may already know this, photography can be an expensive hobby.   But I loved it and if you know me, when I want to do something, I will find a way to do it. So, in my husband’s words, “she woke up one morning and decided to be a photographer.”
Again the supportive words of, “what do you know about photography?”, “Do you even have a portfolio?”, “do you know how hard it is to get in the wedding industry?”, “you only have a semi-pro camera,” came flooding in from friends and family.  I captured 11 weddings and countless portraits and headshots.  Currently, I’m only using referrals as my marketing tool as I catch up on my work.  I’ve learned a lot in this last year and will only get better in the years to come.

I know some people think I work too much or that I’m a little loopy for starting businesses that I have no experience in, but you know what else? I’m doing what I want. I don’t sit around wishing, hoping and thinking about it. I make the decision and do it. Timing might not be perfect, budgets might be constrained, endless nights might be required, but when I go to bed I know that I’m going somewhere instead of wondering, “where am I going”.

2010
01/20
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